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Onelife Fitness plans to build a $24 million, two-story health club at Midtown64 in Richmond, with an opening scheduled for 2028. The company says the Richmond club is the first of several it plans for the city, but has not identified other locations or timelines.
Onelife Fitness plans to open a $24 million gym in Richmond in 2028, marking the company’s entry into Virginia’s capital and the first of several locations it says it intends to develop there. The planned 65,000-square-foot, two-story club will be part of the Midtown64 mixed-use project near Interstate 64 and West Broad Street.
The proposed club, named Onelife Fitness Midtown64, is expected to anchor the development’s retail and entertainment offerings. Midtown64 is a $500 million mixed-use project that is also planned to include offices, apartments, townhomes and a hotel. Trader Joe’s is among the tenants identified for the development.
Onelife says the gym will include strength and cardio areas, a 3,000-square-foot outdoor workout space, an indoor saltwater pool and studios for reformer Pilates, boxing, cycling and group fitness. The planned wellness amenities include red light therapy, HydroMassage and Normatec compression in a recovery studio, as well as a cold plunge, hot tub and saunas. A kids club is also planned.
The company has not provided membership prices, construction details or a more specific opening date beyond 2028. It has said the Midtown64 club is the first of several planned for Richmond, but has not announced where the other clubs would be or when they might open.
Onelife Enters Richmond’s Fitness Market
The announcement adds a new major gym project to Richmond’s developing Midtown64 site and gives residents another planned option for fitness and wellness services. The club’s planned mix of group classes, pool, recovery facilities and family amenities indicates that it is intended to serve more than a conventional strength-and-cardio gym, though the company has not yet disclosed prices or membership terms.
For Onelife, the project opens a market where it has not previously operated, despite an established presence elsewhere in Virginia. The company’s stated intention to build additional Richmond clubs suggests the city could become a larger part of its regional footprint. Those further sites remain plans, however, rather than announced projects with confirmed addresses or schedules.
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Onelife’s Virginia Expansion
Onelife already operates in Northern Virginia and Hampton Roads, but the Richmond project would bring the chain into the state capital for the first time. CEO Ori Gorfine said the company had been trying to enter Richmond and described Virginia as the business’s home market.
The Richmond announcement is part of a broader East Coast expansion that combines new club development with acquisitions, according to the company’s plans reported by Athletech News. Onelife is also preparing a flagship fitness and wellness location at Tysons Galleria in McLean, targeted for late 2027, and has additional openings planned in Maryland and Northern Virginia. The company has reported more than 76 locations open or in development across the East Coast.
Onelife is backed by investment firm 26North, led by Washington Commanders owner Josh Harris. The operator describes its approach as “affordable luxury,” pairing accessible membership pricing with higher-end amenities and boutique-style programming. That positioning is the company’s description of its business model, not a disclosed price comparison for the Richmond club.
““Virginia is where Onelife Fitness started – it’s our home today and always.””
— Onelife Fitness CEO Ori Gorfine
Details Still Awaiting Confirmation
The 2028 opening target is the only schedule supplied for the Midtown64 club; Onelife has not announced a particular opening day or month. The source material also does not confirm when construction will begin, when memberships will go on sale, or what they will cost.
Although Onelife has characterized the Richmond location as the first of several planned clubs, it has not disclosed the other sites, their size or their timelines. Midtown64’s broader development plans may also evolve as the project advances. The available announcement does not provide further details about permitting, construction milestones or the club’s final operating schedule.
Watch for Site and Opening Updates
The next milestones to watch for are additional project details from Onelife and Midtown64, including construction timing, membership information and any confirmed dates closer to the planned 2028 opening. The operator may also announce locations and schedules for the other Richmond clubs it says it plans to develop.
Until those details are released, the Midtown64 facility remains a planned project rather than an operating gym. The company’s announcement establishes its intention to enter Richmond, while the next public updates will show how that plan develops and whether the additional locations move forward on a stated timetable.
Key Questions
Where will the Onelife Fitness club be located?
The planned club will be part of Midtown64, a mixed-use development at Interstate 64 and West Broad Street in Richmond.
When is the Richmond gym expected to open?
Onelife is targeting an opening in 2028. It has not announced a specific date or month.
What amenities are planned for the club?
Plans include strength and cardio areas, an outdoor workout space, an indoor saltwater pool, studios for several types of classes, recovery services, a cold plunge, hot tub, saunas and a kids club.
Will Onelife open other gyms in Richmond?
The company says the Midtown64 location is the first of several planned Richmond clubs. It has not disclosed the other locations or their opening schedules.
How much will membership cost?
Onelife has not announced membership prices or specific membership terms for the Richmond club.
Source: rss
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