AIThis post was created with the assistance of artificial intelligence (AI).

If you’re exploring a bitzee digital pet review, you’re likely seeking a fun, interactive toy that appeals to young kids. The Bitzee Disney Interactive Toy stands out as the top choice for its engaging design and brand appeal. For those who want a more playful experience, the BITZEE Hamster Ball offers lively interaction, while the Bitzee Digital Aquarium is perfect for aquatic enthusiasts. All options face the common tradeoff of balancing complexity with ease of use, plus durability versus affordability. Keep reading for a detailed breakdown of each product to find the best fit for your child’s interests and your budget.

Prime Big Deal Days · Oct 6–7Offer from Amazon

Get health and wellness essentials delivered free — and shop member deals

  • Fast, free delivery on millions of items
  • Access to Prime Big Deal Days deals on October 6–7
  • Prime Video, Amazon Music and more included
Start your free Prime trial Free trial for eligible customers · Cancel anytime
As an affiliate, we earn on qualifying purchases.
7
compared
2
brands
Which bitzee digital pet review should you buy?
★ Top Pick
Bitzee Disney Interactive Toy
Best Overall Digital Pet for Disney Fans
Responsive to swipes, tilts, and taps for interactive play
See on Amazon →
Children aged 5+ who enjoy caring for pets and active, physical play
BITZEE Hamster Ball Interactiv
Responds to touch and movement for interactive play
View on Amazon →
Young children interested in sensory development and tactile play, aged 5+
Bitzee Digital Aquarium Pet
Interactive 3D aquarium experience
View on Amazon →
Children aged 5+ who enjoy dinosaurs, exploration, and strategic battling
Bitzee Jurassic World Interact
Interactive dinosaurs respond to touch and movement
View on Amazon →
Children aged 5+ who prefer nurturing, caring, and collecting a variety of virtual pets
Bitzee Interactive Toy & Digit
Interactive and tactile experience beyond screen-based toys
View on Amazon →
Pros & cons at a glance
Bitzee Disney Interactive Toy
✓ Responsive to swipes, tilts, and taps for interactive play
✗ Produces flashes that may trigger epilepsy in sensitive individuals
BITZEE Hamster Ball Interactiv
✓ Responds to touch and movement for interactive play
✗ Produces flashes that may trigger epilepsy in sensitive individuals
Bitzee Digital Aquarium Pet
✓ Interactive 3D aquarium experience
✗ Requires batteries not included
Bitzee Jurassic World Interact
✓ Interactive dinosaurs respond to touch and movement
✗ Produces flashes that may trigger epilepsy in sensitive individuals
Bitzee Interactive Toy & Digit
✓ Interactive and tactile experience beyond screen-based toys
✗ Batteries may need frequent replacement
Bitzee Doghouse Interactive 3D
✓ Interactive puppies that respond to touch and movement, enhancing sensory engagement
✗ Requires 3 AAA batteries, which may need frequent replacement
Bitzee Magicals Interactive Di
✓ Responsive to touch, tilt, and swipe, creating engaging, multi-sensory play
✗ Flashing lights may trigger epilepsy in sensitive children

Key Takeaways

  • The top-ranked options combine engaging interactions with durable, child-friendly designs.
  • Brand licensing (like Disney) adds appeal but often increases price and complexity.
  • Simplicity favors younger kids or first-time digital pet buyers, while more feature-rich models suit older children.
  • Interactive features such as movement, sound, and lights significantly enhance engagement.
  • Price often correlates with complexity — more features mean higher costs, but not always better longevity.
2
BITZEE Hamster Ball Interactiv
Best for Nurturing and Imaginative Play
1
Bitzee Disney Interactive Toy
Best Overall Digital Pet for Disney Fans
3
Bitzee Digital Aquarium Pet
Best Sensory Experience with Tactile Interaction

Our Top Bitzee Digital Pet Review Picks

Bitzee Disney Interactive Toy & Digital Pet for Ages 5+Bitzee Disney Interactive Toy & Digital Pet for Ages 5+Best Overall Digital Pet for Disney FansCharacters Included: 30 Disney charactersBatteries: 3 AA batteries includedRecommended Age: 5+VIEW ON AMAZONSee Our Full Breakdown
BITZEE Hamster Ball Interactive Toy & Digital Pet, Ages 5+BITZEE Hamster Ball Interactive Toy & Digital Pet, Ages 5+Best for Nurturing and Imaginative PlayIncludes: 1 Bitzee Hamster Ball, stand, quick start guide, instruction sheetBatteries: 3 AA batteries includedVIEW ON AMAZONSee Our Full Breakdown
Bitzee Digital Aquarium Pet – Interactive Toy for Ages 5+Bitzee Digital Aquarium Pet - Interactive Toy for Ages 5+Best Sensory Experience with Tactile InteractionBatteries: 3 AAA batteriesIncludes: 1 Bitzee Aquarium, instruction manualAge Range: 5+VIEW ON AMAZONSee Our Full Breakdown
Bitzee Jurassic World Interactive Fossil Pod Toy & Digital Pet, Ages 5+Bitzee Jurassic World Interactive Fossil Pod Toy & Digital Pet, Ages 5+Best for Dinosaur Enthusiasts and ExplorationIncludes: 1 Bitzee, quick start guide, instruction sheetBatteries: 3 AA batteries includedAges: 5+VIEW ON AMAZONSee Our Full Breakdown
Bitzee Interactive Toy & Digital Pet for Kids 5+Bitzee Interactive Toy & Digital Pet for Kids 5+Best for Variety and CustomizationAges: 5+Number of Pets: 15Batteries: 3 AA batteries includedVIEW ON AMAZONSee Our Full Breakdown
Bitzee Doghouse Interactive 3D Playroom & Digital Pet for Kids 5+Bitzee Doghouse Interactive 3D Playroom & Digital Pet for Kids 5+Best for Social and Active Play Without ScreensAges: 5+Batteries: 3 AAA (included)Number of Puppies: 15VIEW ON AMAZONSee Our Full Breakdown
Bitzee Magicals Interactive Digital Pets for Kids Ages 5 and UpBitzee Magicals Interactive Digital Pets for Kids Ages 5 and UpBest for Collectibility and Imaginative PlayNumber of Characters: 20Batteries Included: YesBattery Type: 3 AAVIEW ON AMAZONSee Our Full Breakdown
Specs at a glance
bitzee digital pet reviewBatteriesIncludesAges
Bitzee Disney Interactive Toy 3 AA batteries included——
BITZEE Hamster Ball Interactiv3 AA batteries included1 Bitzee Hamster Ball, stand, quick start guide, instruction sheet—
Bitzee Digital Aquarium Pet3 AAA batteries1 Bitzee Aquarium, instruction manual—
Bitzee Jurassic World Interact3 AA batteries included1 Bitzee, quick start guide, instruction sheet5+
Bitzee Interactive Toy & Digit3 AA batteries included1 Bitzee, quick start guide, instruction sheet5+
Bitzee Doghouse Interactive 3D3 AAA (included)—5+
Bitzee Magicals Interactive Di——5 and up

More Details on Our Top Picks

  1. Bitzee Disney Interactive Toy & Digital Pet for Ages 5+

    Bitzee Disney Interactive Toy & Digital Pet for Ages 5+

    Best Overall Digital Pet for Disney Fans

    View on Amazon

    This version stands out for its broad appeal to Disney enthusiasts, featuring 30 characters from classics like Mickey Mouse and Pixar movies. Its responsive responses and character moments create a lively, screen-free experience that balances digital interaction with nostalgia. Compared with the Bitzee Interactive Toy & Digital Pet, it offers a more themed experience, but the flashing lights can pose issues for sensitive children. The inclusion of popular characters makes it a hit for Disney fans, though the need for 3 AA batteries and the flashing lights are potential drawbacks. Overall, this pick makes the most sense for young Disney lovers who want an engaging, screen-free toy that sparks imagination.

    Pros:
    • Responsive to swipes, tilts, and taps for interactive play
    • Includes 30 Disney characters from popular movies
    • Offers character moments, mini-games, and virtual friends
    Cons:
    • Produces flashes that may trigger epilepsy in sensitive individuals
    • Requires 3 AA batteries which may need frequent replacement

    Best for: Disney-loving children aged 5+ who enjoy character-based play and mini-games

    Not ideal for: Parents seeking a toy without flashing lights or for children sensitive to flashes or flickering visuals

    • Characters Included:30 Disney characters
    • Batteries:3 AA batteries included
    • Recommended Age:5+
    • Features:Responsive to swipes, tilts, taps; unlocks character moments; earns Wishing Stars; virtual friends; mini-games
    Our verdict
    “This toy is perfect for Disney fans seeking a lively, screen-free interactive experience with beloved characters.”
  2. BITZEE Hamster Ball Interactive Toy & Digital Pet, Ages 5+

    BITZEE Hamster Ball Interactive Toy & Digital Pet, Ages 5+

    Best for Nurturing and Imaginative Play

    View on Amazon

    Compared with the Disney-themed Bitzee, the Hamster Ball emphasizes nurturing and movement, encouraging children to feed, pet, and exercise their digital pet. Its response to touch and motion promotes active, imaginative play, making it a strong choice for kids who prefer physical interaction over character-based themes. However, like other products in this lineup, it produces flashes that could pose risks for sensitive children, and the batteries, though included, may need replacing over time. Its focus on nurturing makes it ideal for children who enjoy caring for pets, but it offers less variety in themes and mini-games than the Disney option. This makes it a good pick for kids interested in a more open-ended, nurturing experience.

    Pros:
    • Responds to touch and movement for interactive play
    • Encourages nurturing and imaginative scenarios
    • Includes mini-games and collectible friends
    Cons:
    • Produces flashes that may trigger epilepsy in sensitive individuals
    • Batteries may need replacement over time

    Best for: Children aged 5+ who enjoy caring for pets and active, physical play

    Not ideal for: Parents looking for a themed toy with characters from movies or TV shows

    • Includes:1 Bitzee Hamster Ball, stand, quick start guide, instruction sheet
    • Batteries:3 AA batteries included
    Our verdict
    “This pick is best for children who want a nurturing, active digital pet that stimulates imagination and caring behaviors.”
  3. Bitzee Digital Aquarium Pet – Interactive Toy for Ages 5+

    Bitzee Digital Aquarium Pet - Interactive Toy for Ages 5+

    Best Sensory Experience with Tactile Interaction

    View on Amazon

    This aquarium offers a unique, tactile experience that differs from the character-driven models, focusing on a 3D underwater world. Its feeding and mini-games promote sensory development, with real 3D food balls and collectible animals. While the digital aquarium lacks a traditional screen, this could limit appeal for kids who prefer more visual interaction, and the design is tailored more toward younger children who enjoy sensory play. Compared to the Dinosaur or Disney models, it emphasizes tactile, calming engagement over character-based storytelling. This makes it ideal for children who thrive on sensory and tactile activities, but less suitable for kids seeking fast-paced or character-rich play.

    Pros:
    • Interactive 3D aquarium experience
    • Real tactile feeding with 3D food balls
    • Includes mini-games and collectible animals
    Cons:
    • Requires batteries not included
    • Limited to digital interactions without a screen

    Best for: Young children interested in sensory development and tactile play, aged 5+

    Not ideal for: Children who prefer screen-based or story-driven digital pets

    • Batteries:3 AAA batteries
    • Includes:1 Bitzee Aquarium, instruction manual
    • Age Range:5+
    • Number of Animals:30
    Our verdict
    “This toy is best for sensory-focused children who enjoy tactile, calming interactions over visual displays.”
  4. Bitzee Jurassic World Interactive Fossil Pod Toy & Digital Pet, Ages 5+

    Bitzee Jurassic World Interactive Fossil Pod Toy & Digital Pet, Ages 5+

    Best for Dinosaur Enthusiasts and Exploration

    View on Amazon

    Compared with the Disney and aquarium options, this dinosaur-themed model emphasizes exploration, collection, and strategic play, appealing strongly to kids interested in dinosaurs and adventures. Its ability to hatch, feed, and train dinosaurs, along with battling and trading, introduces a layer of complexity not present in simpler digital pets. While it offers a compelling, screen-free experience, some reviews note durability issues and the flashing lights pose risks for sensitive users. Its focus on dinosaur collection and battling makes it ideal for children who love strategic, exploratory play, but less suitable for those wanting a straightforward pet or sensory experience. This pick is perfect for dinosaur fans ready for a more involved, interactive adventure.

    Pros:
    • Interactive dinosaurs respond to touch and movement
    • Allows collection, exploration, and battling of 25 species
    • Wireless connection for battling and trading
    Cons:
    • Produces flashes that may trigger epilepsy in sensitive individuals
    • Some durability concerns have been reported
    • Requires batteries which may need frequent replacement

    Best for: Children aged 5+ who enjoy dinosaurs, exploration, and strategic battling

    Not ideal for: Parents seeking a simple, low-maintenance digital pet without battling features

    • Includes:1 Bitzee, quick start guide, instruction sheet
    • Batteries:3 AA batteries included
    • Ages:5+
    • Number of Dinosaurs:25 species
    • Connectivity:Wireless for battling and trading
    Our verdict
    “Ideal for dinosaur lovers who want a more complex, strategic, screen-free experience with collection and battling features.”
  5. Bitzee Interactive Toy & Digital Pet for Kids 5+

    Bitzee Interactive Toy & Digital Pet for Kids 5+

    Best for Variety and Customization

    View on Amazon

    This model offers a straightforward, tactile digital pet experience with 15 different pets to nurture and customize, making it a versatile choice for children who enjoy caring for a variety of virtual animals. Its simple interactions—touch, tilt, shake—differ from the character-based or themed options, appealing to kids who prefer open-ended nurturing over story-driven play. Unlike the Disney or dinosaur models, it doesn’t include mini-games or collectibles beyond the virtual pets, which could limit engagement for some. Batteries are included but may need replacing, and interactions might become repetitive over time. Still, this pet provides a balanced, screen-free nurturing experience suitable for children who enjoy variety.

    Pros:
    • Interactive and tactile experience beyond screen-based toys
    • Encourages nurturing and caring behaviors
    • Includes 15 virtual pets and unlockable outfits and games
    Cons:
    • Batteries may need frequent replacement
    • Limited interactions may feel repetitive over time

    Best for: Children aged 5+ who prefer nurturing, caring, and collecting a variety of virtual pets

    Not ideal for: Parents seeking a highly themed or interactive toy with mini-games or character stories

    • Ages:5+
    • Number of Pets:15
    • Batteries:3 AA batteries included
    • Includes:1 Bitzee, quick start guide, instruction sheet
    Our verdict
    “This pick suits kids who want a diverse, nurturing digital pet collection with simple, screen-free interactions.”
  6. Bitzee Doghouse Interactive 3D Playroom & Digital Pet for Kids 5+

    Bitzee Doghouse Interactive 3D Playroom & Digital Pet for Kids 5+

    Best for Social and Active Play Without Screens

    View on Amazon
    The Bitzee Doghouse stands out for its blend of physical interaction and digital pet care, offering a screen-free experience where kids can nurture and play with puppies that respond to touch and movement. Unlike the Bitzee Magicals, which focus on individual interactions and color-changing features, the Doghouse promotes social play through shared playdates and caring activities, making it ideal for children who enjoy active, collaborative fun. The inclusion of 15 puppies, including rare ones, adds variety, but the reliance on batteries and the repetitive nature of some activities may limit long-term engagement. This pick makes the most sense for parents seeking a lively, physical toy that encourages social skills and active play rather than solitary screen time.
    Pros:
    • Interactive puppies that respond to touch and movement, enhancing sensory engagement
    • Includes a variety of puppies, including rare and legendary ones, increasing collectible appeal
    • Encourages caring, nurturing, and social play without screens
    Cons:
    • Requires 3 AAA batteries, which may need frequent replacement
    • Limited to physical interactions, so it might feel repetitive after extended use
    • No digital interface or app integration for expanded gameplay

    Best for: Families who want an engaging, screen-free activity that promotes social interaction and active play with multiple children.

    Not ideal for: Children who prefer digital-only experiences or toys with extensive solo gameplay, as the physical interaction might be less appealing for them.

    • Ages:5+
    • Batteries:3 AAA (included)
    • Number of Puppies:15
    • Included Games:6 solo games
    • Connectivity:Connect with a friend for playdates
    • Features:3D playroom, care activities, customization, unlocking puppies
    Our verdict
    “This toy is ideal for active, social children who enjoy caring for pets in a tactile environment without screens.”
  7. Bitzee Magicals Interactive Digital Pets for Kids Ages 5 and Up

    Bitzee Magicals Interactive Digital Pets for Kids Ages 5 and Up

    Best for Collectibility and Imaginative Play

    View on Amazon
    The Bitzee Magicals offers a captivating, screen-free experience with a range of 20 collectible characters that react to touch, tilt, and swipe, providing a variety of interactions like changing colors, casting spells, and gem collection. Compared to the Bitzee Doghouse, which emphasizes active, social play, the Magicals focus on individual imaginative interactions that appeal to children who enjoy collecting and customizing their pets. While the flashing lights add a magical effect, they could pose risks for children sensitive to flashing lights or epilepsy triggers. This choice makes the most sense for kids who love collecting and playing with small, reactive toys that foster imagination without screens.
    Pros:
    • Responsive to touch, tilt, and swipe, creating engaging, multi-sensory play
    • Includes a wide variety of characters and features, increasing replay value
    • Encourages nurturing and imaginative play without screens
    Cons:
    • Flashing lights may trigger epilepsy in sensitive children
    • Batteries are included but may require frequent replacement
    • Some interactions are limited for older children seeking more complexity

    Best for: Parents seeking a collectible toy that encourages nurturing, spell-casting, and imaginative play for children who enjoy sensory-rich interactions.

    Not ideal for: Children with sensitivities to flashing lights or who need more physical activity, as the toy’s flashing features and limited physical engagement may not suit them.

    • Number of Characters:20
    • Batteries Included:Yes
    • Battery Type:3 AA
    • Ages:5 and up
    • Features:Reacts to touch, tilts, swipes; change colors; collect gems; cast spells
    Our verdict
    “This toy is best suited for children who enjoy collecting, customizing, and engaging in imaginative, sensory-rich play in a screen-free format.”
bitzee digital pet review
What makes a great bitzee digital pet review
1
Age Appropriateness and Complexity
Assess your child’s age and familiarity with digital toys.
2
Durability and Build Quality
Kids are tough on toys, so look for models with sturdy construction and quality materials that withstand drops, spills, and rough
3
Interactive Features and Engagement
The core appeal of a digital pet lies in its ability to entertain and engage.
4
Battery Life and Power Options
Consider how long the digital pet can operate between charges or battery replacements.
How to choose your bitzee digital pet review
1
How we picked
Products were selected based on a combination of factors: interactive performance, build quality, ease of use, durabilit
2
Age Appropriateness and Complexity
Assess your child’s age and familiarity with digital toys.
3
Durability and Build Quality
Kids are tough on toys, so look for models with sturdy construction and quality materials that withstand drops, spills,
4
Interactive Features and Engagement
The core appeal of a digital pet lies in its ability to entertain and engage.
5
Battery Life and Power Options
Consider how long the digital pet can operate between charges or battery replacements.
Vetted bitzee digital pet review ·
The best bitzee digital pet review, compared
★ Winner Bitzee Disney Interactive Toy
Best Overall Digital Pet for Disney Fans
7compared

How We Picked

Products were selected based on a combination of factors: interactive performance, build quality, ease of use, durability, and value for money. We prioritized toys that offered engaging, age-appropriate features without sacrificing reliability or safety. Each product was evaluated for its versatility in play, ease of maintenance, and overall appeal to children ages 5 and up. Rankings reflect a balance between innovation and affordability, aiming to recommend options suitable for different budgets and preferences.
Everyday → specialist
Everyday & valuePremium & specialist
Which bitzee digital pet review fits you?
The everyday user
All-round, reliable
The enthusiast
Premium & high-performance
The gift-giver
Looks & craftsmanship

Factors to Consider When Choosing Bitzee Digital Pet Review

Choosing the right Bitzee digital pet involves considering several key factors that influence play value, durability, and overall satisfaction. Understanding these considerations can help you avoid common pitfalls, such as overpaying for unnecessary features or selecting a model too complex for your child’s age. Here are the main factors to keep in mind before making a purchase.

Age Appropriateness and Complexity

Assess your child’s age and familiarity with digital toys. Simpler models with fewer features are ideal for younger kids or beginners, reducing frustration and maintenance. More advanced options offer richer interactions but may require adult supervision and patience, making them better suited for older children or those already familiar with digital pets.

Durability and Build Quality

Kids are tough on toys, so look for models with sturdy construction and quality materials that withstand drops, spills, and rough play. Some digital pets feature soft silicone shells, while others have hard plastic exteriors; consider which better matches your child’s activity level. Remember, a more durable toy might cost more initially but can save money over time by lasting longer.

Interactive Features and Engagement

The core appeal of a digital pet lies in its ability to entertain and engage. Features like movement, sound effects, lights, and responsive actions make play more immersive. However, more features often mean higher complexity and potentially shorter battery life. Balance these aspects based on whether your child prefers simple interactions or more dynamic play.

Battery Life and Power Options

Consider how long the digital pet can operate between charges or battery replacements. Some models come with rechargeable batteries, which can be more convenient and eco-friendly, while others rely on disposable batteries, adding ongoing costs. Longer battery life reduces interruptions during play but may come at a higher initial price.

Design and Theming

Appearance influences a child’s attachment to their digital pet. Options themed around popular characters, animals, or fantasy designs can boost engagement. Think about your child’s interests—whether they love Disney characters, animals, or dinosaurs—to choose a design that will hold their attention over time.

Price and Value

While budget plays a significant role, it’s worth considering what you get for the price. Cheaper models may lack durability or advanced features, whereas more expensive options often provide richer play experiences and longer-lasting quality. Aim for a balance that meets your child’s needs and your financial expectations without overspending on unnecessary extras.

Frequently Asked Questions

Are digital pets suitable for very young children?

Digital pets can be suitable for young children if chosen with simplicity in mind. Look for models designed specifically for ages 3-5, which tend to have fewer features and simpler controls, minimizing frustration. Supervision is still recommended to prevent damage and to guide appropriate play, especially with models that have small parts or batteries.

How long do the batteries last on these digital pets?

The battery life varies among models, with some lasting several days on a single charge or set of batteries, while others may need frequent replacements. Rechargeable options tend to offer longer-term convenience and reduce ongoing costs. Always check the manufacturer’s specifications and consider how easy it is to replace or recharge batteries when choosing a model.

Can these digital pets be reset or cleaned easily?

Most digital pets feature simple reset functions or cleaning options, but the ease varies. Some models have removable batteries or easy-to-access compartments, while others might require more effort to reset. Reading product instructions beforehand helps ensure you can maintain the toy without much trouble, prolonging its lifespan and keeping it hygienic.

Are licensed characters like Disney worth the extra cost?

Licensed characters add a layer of familiarity and excitement for children, often increasing their emotional attachment to the toy. However, they typically come at a higher price and may have more complex features or design details. If your child is a Disney fan or prefers themed designs, paying extra might be justified; otherwise, non-licensed models can offer similar functionality at a lower cost.

What should I prioritize—features or durability?

Balancing features with durability is key. While features like sound, movement, and lights increase engagement, they can sometimes compromise the toy’s robustness. For everyday play, prioritize models with sturdy construction; then, choose a digital pet with the most appealing features your child will enjoy, ensuring it lasts longer and provides ongoing entertainment.

Conclusion

For parents seeking the best overall experience, the Bitzee Disney Interactive Toy offers a compelling mix of brand appeal and engaging features. Those on a budget or wanting a simple introduction should consider the Bitzee Digital Aquarium for its ease of use and affordability. If durability and longevity matter most, the Bitzee Hamster Ball stands out. For gift buyers looking for a premium feel, the Bitzee Magicals provides rich, magical interactions. Ultimately, your choice depends on your child’s age, interests, and how much you’re willing to invest in their digital pet adventure.

This article is for informational purposes only and is not medical advice. Always consult a qualified healthcare professional about your specific situation.
FALL

Fall Picks

As an affiliate, we earn on qualifying purchases.

You May Also Like

13 Best Funny Amazon E-Gift Card Designs to Make Gifting More Hilarious

I compared 13 Amazon eGift Card funny designs for birthdays, office jokes, and last-minute gifting. See which designs land the laugh and which fall flat.

12 Best 400 Watt Portable Solar Panel Kits for 2026

Discover the best 400 watt portable solar panel kits in 2026. Compare top picks for efficiency, durability, and value to find your ideal setup.

15 Best Travel Tripods for Smartphone in 2026

Discover the top travel tripods for smartphones in 2026. Find the best options for portability, stability, and value to elevate your mobile photography.

13 Best Santoku Knife For High-Volume Vegetable Cutting In 2026

Discover the top santoku knives in 2026 perfect for high-volume vegetable prep. Find the best options for performance, value, and beginner-friendly use.